Because strong brands have deep roots
Imagine having a brand that truly reflects the quality and thought behind your products and services. And a business that produces an abundance of fruit, for you and your customers. Something is telling you it’s possible, but you’re not sure how to achieve this. You need a brand partner who understands your dreams for your business, with the skills to make them happen, in the most natural way.
From seedling to success
Entrust the care of your brand to someone who will treat it with respect and attention. I take a professional, consciousness-based approach that finds a completely custom solution for your biggest and most complex brand, design, and marketing neds.
A sample of past successes:
The three branches
Brand strategy is the foundation and starting point for all your branding, design, and marketing initiatives. It shapes the experience your customers will have when they encounter your brand, and sets you apart from your competitors. When you have a strong branding strategy in place, all the other pieces will begin to fit together. The consciousness-based approach, which gathers ideas from the source of creativity beyond the level of thought, allows you to resonate even more deeply with your customers. This ultimately sets you apart as a true thought leader and innovator in your industry.
If you have a strong brand strategy in place, then you may be ready to dive into next level of your business — the corporate design that will form the basis for your logo, website design, packaging, and other marketing assets. Maybe you need some minor updates, or maybe you need a total redesign — either way, I’ll partner with you to find a long-term solution that’s completely tailored to your budget and vision.
Gain clarity on the best ways to optimise your digital and print marketing channels, and receive personalised recommendations for new marketing channels to attract your target audience. Whether it’s your website, email marketing, social media, a brochure, or something else, I’ll take a big-picture look without losing sight of the details. Together, we’ll map out a marketing strategy that speaks to your customers’ hopes and needs, and gently encourages them to take positive action. I also provide support for the implementation of your marketing strategy, bringing in my network of service providers and specialists as needed.
Serving positive industries since 1997
Since 1997, I’ve worked with multinational corporations and international organisations, as well as small start-ups, across several industries. My longest-term clients are those committed to making a positive impact. l have in-depth specialties in sustainability, Ayurveda and Transcendental Meditation, but am open to partnering with businesses that are making a positive impact on people and the planet.
A stress-free collaboration
Imagine working with a branding partner who is easy to talk to, understands what you want, and even sees past what you want to what you truly need. When you work with me, that’s what you get — and you can relax knowing you are in the hands of an experienced professional. Throughout our partnership, and as your business grows, I’ll be by your side, there to help you balance the biggest picture with the smallest details.
Meet Michael Hotz
I’ve always been most content to create designs when there is space for the bigger picture. By digging deeper and finding the answer to the really important questions, I work with the client to uncover the ideal solutions. As a strategist, I also value clear communication at every step. This way, clients and I stay aligned throughout the whole process. One of the signature techniques for my consciousness-based approach is closing my eyes in order to see more clearly. My Transcendental Meditation practice allows me to dive to the source of creativity beyond thoughts, so I can come back up refreshed and inspired with ideas for my clients.
While I’m a big-picture thinker and a strategist, I also love creating corporate design, and getting into the details of print and digital design.
In the end, it’s not about me, it’s about you. Your brand, your business, and your future. I’d love to talk to you about your brand, and see where you’d like to take it next.
Tel. +31 (0)475210447
Atelier Michael Hotz