Brand strategy

 

Brand strategy is the foundation and starting point for all your design and marketing initiatives. It shapes the experience your customers will have when they encounter your brand, and sets you apart from your competitors. When you have a strong branding strategy in place, all the other pieces will begin to fit together.

 

 

Corporate design

 

If you have a strong brand strategy in place, then you may be ready to dive into next level of your business — the corporate design that will form the basis for your logo, website design, packaging, and other marketing assets. Maybe you need some minor updates, or maybe you need a total redesign — either way, I’ll partner with you to find a long-term solution that’s completely tailored to your budget and vision.

 

 

Marketing strategy

 

My holistic marketing approach is not only about finding the right marketing tools and channels of communication. I immerse myself in your business, employing a variety of investigative techniques to uncover key insights, ensuring the marketing strategy is as unique and effective as your business demands.Together, we’ll map out a marketing strategy that speaks to your customers’ needs. I also provide support for the implementation by bringing in my network of service providers and specialists as needed.

 

 

 

I’ve collaborated with major advertising agencies, international corporations, and organisations, as well as medium-sized busninesses, primarily in the area of Ayurveda and personal development. My clients are dedicated to creating meaningful change, and usually we aim towards a long-term business relationship.

 

I possess in-depth knowledge in Ayurveda and personal development, but am open to partner with businesses that are making a positive impact on people and the planet.

 

 

 

With over 25 years of experience, I offer a conscious and honest approach to elevating your success. My proven methods and refined skill set uncover deeper insights into your business challenges. How do I achieve this? By asking the right questions and truly listening, grounded in the clarity my daily meditation practice provides.

 

I’ve always been most content in my work when there is space for the bigger picture. By digging deeper and finding the answers to the really important questions regarding your brand, we work together to find the ideal solution. As a strategist, I also value clear communication at every step. This way we stay aligned throughout the whole process.

 

While I’m a big-picture thinker and a strategist, I also love getting into the details, because they matter, too.

 

I'm easy to work with and create stress-free collaborations. Or as one of my long-term customers puts it: ‘Working with Michael is enjoyable and our team can relax because we know he will take care of everything, even of the things we never thought to consider.

 

I’d love to talk to you about your brand, and see where you’d like to take it next.

 

 

 

‘Michael Hotz is invaluable for us. Thanks to his marketing we have good bookings for our courses. The cooperation is smooth and absolutely reliable!’

 

Dr. Wolfgang Schachinger

Director of the German Ayurveda Academy

 

 

‘Michael was instrumental in helping pivot our organization’s brand to a fresh and modern look and feel while remaining true to our core identity and tradition. He took initiative and his creativity was impressive.’

 

Caspar Jung

Director of MERU, The Netherlands

 

 

‘Working with Michael is enjoyable and our team can relax because we know he will take care of everything, even of the things we never thought to consider. He stays on top of the project and also communicates clearly so things always flow and get done on time.‘

 

Darija Orešković

Sales and Marketing Manager at MERU Apartments

 

 

‘Michaels’s talent and skills impressed me a lot. We savour some outstanding successes.’

 

Shantanu Banerji

Managing Director of Maharishi Ayurveda Europe B.V.

 

 

‘Our expectations were fully met and we are extremely satisfied with the result.’

 

Dr. Ulrich Bauhofer

Former President of the German Society for Ayurveda

 

 

I would also like to thank my clients for the good co-operation, because it always takes two to make a difference.