Good design speaks for itself
Is it worthwhile to invest in good graphic design? Is the difference between good and bad design work detectable anyway? Most of the time, the effects of graphic design are perceived with the subconscious rather than with the conscious mind. We somehow sense that something is “sound” and are aware that it resonates with us or not. Usually, we perceive clear and focused graphic design as pleasant to the eye and senses. Hence, convincing and professional design can be crucial for the success of your venture.
How does good graphic design come to be?
At the very foundation of successful graphic design rests a great product or a great service being offered. Here, “great” can mean innovative, high quality, sustainable, trustworthy, holistic, beautiful or simply useful. Everything else is the responsibility of the graphic designer: to listen carefully, to empathize with the client, to become inspired and draw from extensive knowledge and experience. Something great deserves a great presentation.
Do good and talk about it
Great design emphasizes crucial product features and performances, communicates them effectively and invokes focused interest to make them known. Too dry and theoretical? Let me put it this way: as an experienced graphic designer, I take the time to create strong, intelligent and high quality design for my clients – design that never fails to generate an effective impact!
What good can I do for you?
A suitable logo, a fantastic website, a convincing brochure, cool product packaging or a complete corporate design? No problem. I offer a great deal of creativity, curiosity, heartfelt passion and more than 15 years of on-the-job experience, regardless the size or status of my client. My foremost objective is always to make you look good!
Atelier Michael Hotz
Tel. +49 2453 9669907